CLIPMANIA: World Wide Video - You are TV

Added: Jul 20, 2008   By: deutschewelleenglish

Duration: 26:30

Channel: People

CLIPMANIA takes a glance at what the 'Can Gang' from Valence in France have been throwing. CLIPMANIA meets young polish internet drumming sensation Igor Falecki And CLIPMANIA investigates the new Marketing bug which is infecting the internet. Can Throwing as Visual Poetry Five young Frenchmen turn tossing a can away into an artform. Even the simplest film ideas can sometimes lead to big things. Five friends from the provincial town of Valence near Lyon got together with a camera and a tin can and took to the streets. They posted their first video on the internet in May 2006 and kick started a new trend, winning fans all over the world. Suddenly many other people tried to master their can throwing skills. The youngsters from 'The Can Gang' received an interesting proposal: a free trip around the world with unlimited drinks, courtesy of a major soft drinks producer.Polish Percussion Prodigy and Internet Star Little Igor Falecki from Poland is one of the most famous drummers on the Internet. But exactly how does someone so young, get to be so good? AND just how old is this boy ? Igor Falecki is only six years old but he can already drum like a pro. His dad films him practising at home in Gdansk, Poland, and posts the footage on the Internet. His videos have attracted around 20 million clicks. There's plenty of media interest in the talented 6-year-old too. He's given lots of interviews and people even ask for his autograph. His parents, both muscians, are very careful not to put their son under too much pressure. They don't want him to lose his enjoyment of music. We followed Igor on a visit to one of the world's largest musical instruments trade fairs in Frankfurt, where he met legendary American drummer Dom Famularo. The American was so impressed that he offered to give him one on one coaching later on this year in New York. But that isn't all, a major drum kit maker presented the talented young boy with a shiny new drum kit hoping to promote more young talent.Have You Caught The Viral Marketing Bug? Advertisements work a bit like diseases. They are supposed to infect you with the desire to buy a specific product. Nowadays though many people have become immune to commercials. So now advertisers have come up with a more subtle way of getting their messages across. In October 2006, US stuntman Ron Hammer attempted to set a new world record by jumping over the Hornbach DIY superstore in Berlin on a motorbike. He crashed. But survived -- miraculously uninjured. It all seemed too perfect to be true and yet the dramatic video was soon the talk of the Internet. Posters of the event appeared all over Berlin, photos were posted on popular web pages and Ron Hammer became an instant celebrity. He appeared in a video on MTV, a poster in teen magazine Bravo and was even the focus of a deadly earnest TV report. But three months on, a TV station was given the inside story and millions of viewers were surprised to learn that it was all just an elaborate hoax to advertise the store. More and more people are being duped by this new breed of advertising men. Another brilliant video shows some unbelievable soccer skills from Ronaldinho and led internet users to discuss the video's credibilty for weeks. It too was a fake. For advertisers, it's a dream come true in terms of a kind of product placement that achieves maximum exposure at minimum cost. But others say it undermines media credibility.

Tags: clipmania:  world  wide  video  -  you  are  tv